Surface Intel

The Surface Intel section of the HUMAN Dashboard lets you analyze your advertising data by providing information about additional fields, including the type of ad creative delivered and the location where the end user viewed, heard, or watched the ad. These fields offer more precise information than typical parsed fields, like UA strings, can provide on their own.

NOTE: Surface Intel is only available for FraudSensor data.

Filters

You can use filters to customize the data that appears on the Surface Intel page. These filters include:

  • Traffic Type: A toggle to choose between displaying all traffic or only displaying invalid traffic (IVT).
  • Current Period: The time period for which traffic data will be displayed.
  • Media Type: The type of ad creative that was delivered (Banner, Audio, Video, Native, or Unknown).
  • Surface: The place where the end user heard, viewed, or watched an ad, corresponding to one of a variety of device types (including desktop and mobile environments, gaming consoles, connected TVs, and smart home devices).
  • Ad Context: The context in which the ad was delivered (In-App, Web, or Unknown). This context relates to the software environment where the ad was delivered and is independent of the hardware or operating system of the associated device.
  • Device: A detailed descriptor of the device where an ad was delivered. This descriptor may include both the operating system of the device and the browser used, if applicable.
  • App ID: The app bundle in which the impression occurred, as reported by the device where the ad was delivered.
  • Href Domain: The domain of the page or iframe where the impression occurred. 
  • Referring Domain: The domain that referred the user to the site of the impression.
  • True Domain: The domain of the page where HUMAN’s [detection tag] was attached. If HUMAN’s detection tag was attached inside an iframe, this field might not be populated. 
  • Domain Intended: The domain where an ad was intended to be delivered.
  • Supplier ID: The domain of the supplier of the traffic source.
  • Publisher ID: The publisher of the traffic source.
  • Advertiser ID: The advertiser or brand that ran the ad campaign associated with an impression.
  • Campaign ID: The unique identifier for tracking the ad campaign associated with an impression.
  • Country: The country where the impression originated.

NOTE: For the Current Period filter, the “is in the last” constraint calculates time periods using calendar benchmarks rather than counting backwards from the date and time at which the filter is created.

For example, if you create a filter to show data within the past month, you will see data starting from the 1st day of the current calendar month rather than data from the past 30 days. As a result, you may see empty data for the remaining part of the month that has yet to occur. The same time period logic applies to days (which start at midnight), weeks (which start on Monday), and years (which start on January 1st).

To create week or month filters that count backwards from the current date and time, you can create a filter for “is in the last [7 days]” or “is in the last [30 days]” instead.

After you’ve adjusted these filters, select the Reload Refresh.png icon to update your Surface Intel data.

Data visualizations

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The Surface Intel section of the HUMAN Dashboard includes multiple visualizations of your traffic data that meets the conditions of the applied filters. 

Surface Taxonomy

A pie chart that displays the percentage of traffic associated with each device type, ad context, and surface. You can hover over any section of the pie chart to view the number of events associated with that data point, or click any section of the pie chart to view a more detailed breakdown of that category’s data.

All Events

A graph that displays the total number of events over time, as well as the number and percentage of events that were classified as IVT. You can hover over any point on the graph to view the timestamp and percentage of events associated with that data point, or select any labels below the graph to show/hide that category’s data in the visualization.

By Media Type

A graph that displays the percentage of events over time associated with each type of advertising media. You can hover over any point on the graph to view the number and percentage of events associated with that data point, or select any labels below the graph to show/hide that category’s data in the visualization.

By Surface

A graph that displays the percentage of events over time associated with each category of device where the ad was delivered. You can hover over any point on the graph to view the number and percentage of events associated with that data point, or select any labels below the graph to show/hide that category’s data in the visualization.

By Ad Context

A graph that displays the percentage of events over time delivered in various advertising contexts. You can hover over any point on the graph to view the number and percentage of events associated with that data point, or select any labels below the graph to show/hide that category’s data in the visualization.

By Device

A graph that displays the percentage of events over time associated with each of the ten device descriptors (as defined above) that drove the largest number of events. You can hover over any point on the graph to view the number and percentage of events associated with that data point, or select any labels below the graph to show/hide that category’s data in the visualization.