Snowflake FAQ

HUMAN offers a direct integration with Snowflake for our clients who would like to query and analyze their HUMAN data using SQL.

What is Snowflake?

Snowflake is a cloud data platform for storing, analyzing, and building products with data. Snowflake’s 3,500+ customers include some of the world’s largest brands, retailers, ad tech companies, and financial institutions. 

Until now, HUMAN customers either needed to manually run ad hoc reports or leverage HUMAN’s Reporting API connection to import platform data into their own data warehouses, including Snowflake. With this integration, HUMAN customers can directly access data in Snowflake without taking additional steps

What is the Snowflake Data Marketplace?

Users can browse the Snowflake Data Marketplace to request and receive datasets from third-party data providers like HUMAN. More than 100 companies list and deliver products through the Snowflake Data Marketplace, including software-as-a-service (SaaS) providers like Optimizely, HubSpot, The Trade Desk, OpenX, and more. 

When a Snowflake user requests access to their HUMAN data via the Snowflake Data Marketplace, HUMAN receives and routes this request to deliver data using Snowflake’s architecture. 

Note: this communication is only supported for users whose Snowflake environment is built on AWS.

Why use Snowflake and HUMAN together?

Snowflake partners with applications like HUMAN to help our mutual customers eliminate friction in accessing and analyzing data from disparate silos.

Accessing HUMAN data in Snowflake helps users ask more questions about their data and get the answers they need, without limitations on speed, data availability, freshness, or engineering bandwidth. Snowflake’s partnership with HUMAN means that our mutual customers can get value from their data faster, easier, and with lower financial and human capital than ever before.

Reduce costs: HUMAN customers can now access and begin querying HUMAN data in Snowflake—without coordinating specific engineering or budget resources to integrate that data.

Start quickly: As soon as customers provision data access, they can immediately review their data and integrate it into deeper analyses, business dashboards, and automated processes. This means hands-on, granular access for SQL analysts, data scientists, and even business users working in business intelligence tools like Looker, all with a shorter time-to-value period. 

Work efficiently: Accessing data on-platform in Snowflake provides a seamless user experience compared to other platforms, where integrations may require time and resources to maintain. 

How can I get started with Snowflake?

If you’re interested in accessing your HUMAN data in the Snowflake Data Marketplace or would just like to learn more about Snowflake, reach out to your technical account manager at any time.

You can also immediately request access to your HUMAN data through Snowflake. Log in to your Snowflake UI as ACCOUNTADMIN, proceed to the Snowflake Data Marketplace, then navigate to HUMAN's tiles and request access to the datasets.