Impression Sync Overview

In some cases, fraudulent traffic sources may attempt to avoid discovery by purposefully not calling FraudSensor’s detection tags. This process, known as tag evasion, affects our ability to collect traffic signals and flag invalid traffic.

HUMAN can identify tag evasion by using Impression Sync to compare the number of times a FraudSensor tag was loaded versus the number of requests triggered by your backend system. If there’s a discrepancy between these values, we can then determine that users are evading our tags. 

How It Works

Every time a FraudSensor tag is loaded on an end user’s device (like a computer or cell phone), HUMAN can see that event in real time. If you’ve configured Impression Sync correctly, your backend system should also trigger a separate request informing HUMAN that our FraudSensor tag was delivered—regardless of whether our tag detected that impression or not.

The comparison between these two values is how we identify tag evasion. For example, if our FraudSensor tag only recorded 80 total impressions, but the secondary Impression Sync request on your server recorded 100 total impressions, we know our tag was evaded 20 times.

The data we collect through Impression Sync will also yield a limited number of traffic signals, which provides us with contingency data and helps us prevent future instances of tag evasion.

Configuring Impression Sync

You can configure Impression Sync through the server-to-server (S2S) method.